Our Services

Tourism Connections provides strategic communications advice to identify target audiences, and develop and effectively deliver messages that persuade them. From internal communications for advocacy groups to media plans, Tourism Connections associates have worked with clients to design and implement consumer campaigns, media events and produce background materials, training and working with journalists to develop key stories.

 

Some of the key areas we can assist you with include:

Media ready checklist

Organisational Assessment:

Does your organisation have a media strategy?

Is the media plan discussed as part of the overall marketing plan?

Do you revise the media plan on a regular basis as your influence campaign evolves?

Organisational Infrastructure:

Do you have a staff member who is responsible for carrying out the media plan and coordinating all the media efforts in your organisation?

Do you have a planning calendar of key events?

Has your organisation identified its primary spokespersons?

Do your spokespersons need media training and preparation?

Have your board and management team prepared a plan for 'rapid response' to an opportunity or a crisis that presents itself with little warning?

Is the chain of decision-making for media statements clearly designated and understood by everyone within the organisation?

Media Systems:

Are your media lists up-to-date, complete with names of editors, journalists or producers for all media outlets you plan to use?

Do your lists distinguish types of coverage: news, feature, editorial, columns, calendars?

Do you have a clipping file for all relevant media coverage and for a complete record of coverage of your organisation's work?

Are you in regular contact with the editor and reporters you have designated as key contacts?

Is your business information media ready?

Do you have accurate, concise, interesting information about your organisation - its mission, history, programmes and services?

Have you shaped a clear message and talking points for the policy issue you plan to raise?

Have you held introductory meetings with members of the press who are likely to cover your organisation and issues?