Digital Health Check
There's no doubt, business today is integrally linked to the web and consumers expect so much more from access via the web. If your business presence on the web is barely adequate or even just average - you're losing business every day! Someone else is out there competing for market-share in an online environment that never sleeps.
Conducting a competitive analysis of your web presence is an important part of web design and implementation. A competitive analysis not only produces usability metrics but also aids decision makers in strategic goal-setting and planning
Tourism Connections can assist in undertaking an online audit of your digital business profile. We can analyse your existing web sites to identify strengths and weaknesses or even design a refreshed site that addresses the needs of your customers.
We will advise on areas such as:
Home page. How informative is your home page? Does it set the proper context for visitors? Is it just an annoying splash page with multimedia? How fast does it load?
Navigation. Is the global navigation consistent from page to page? Do major sections have local navigation? Is it consistent?
Site organisation. Is your site organised and easy to understand?
Links and labels. Are labels on section headers and content groupings easy to understand? Are links easy to distinguish from each other? Are links spread out in documents, or gathered conveniently in sidebars or other groupings?
Search and search results. Is the search engine easy to use? Are there basic and advanced search functions? What about search results? Are they organised and easy to understand? Do the search results remind you what you searched for?
Readability. Is the font easy to read? Are line lengths acceptable? Is the site easy to scan, with chunked information, or is it just solid blocks of text?
Performance. Overall, do pages load slowly or quickly? Are graphics and applications like search and multimedia presentations optimised for easy Web viewing?
Content. Is there sufficient depth and breadth of content offerings? Does your content match the mission of your business and the needs of your audience? Is your site developing its own content or syndicating other sources?
